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Psychology Insight.
How can you affect your audience with your words? What words can you use in your Internet marking campaign to increase leads & sales. What tactics can you use to be noticed in this busy online world?
How about telling your audience NOT to do something?
Think about it. When you were a child and your parents asked you to not bother your sister, what would you end up doing? You would bother your sister.
What if….
Your parents actually TOLD you to bother your sister. Would you still do it? Probably not as much, or not at all.
So how can you use reverse psychology into your Internet marketing campaign?
Example. Let’s say you own a personal training business. What if your online marketing advertisement read, “ If you don’t want motivation, secrets and expert advice to losing those extra 5 pounds, please do not click here for more information”?
This type of advertising has three advantages.
1) Places curiosity in the eyes of your buyers.
2) You’re telling them not to click the advertisement, which will result in an increase of that advertisement being clicked.
3) You are differentiating yourself among the competition.
There are millions of advertisements on the web. Having an ad that is....
· Eye catching
· Different from your competition
· Causes buyers to think
....are ways to plough through the millions of ads buyer see while resulting in an increase in leads and sales.
How can you affect your audience with your words? What words can you use in your Internet marking campaign to increase leads & sales. What tactics can you use to be noticed in this busy online world?
How about telling your audience NOT to do something?
Think about it. When you were a child and your parents asked you to not bother your sister, what would you end up doing? You would bother your sister.
What if….
Your parents actually TOLD you to bother your sister. Would you still do it? Probably not as much, or not at all.
So how can you use reverse psychology into your Internet marketing campaign?
Example. Let’s say you own a personal training business. What if your online marketing advertisement read, “ If you don’t want motivation, secrets and expert advice to losing those extra 5 pounds, please do not click here for more information”?
This type of advertising has three advantages.
1) Places curiosity in the eyes of your buyers.
2) You’re telling them not to click the advertisement, which will result in an increase of that advertisement being clicked.
3) You are differentiating yourself among the competition.
There are millions of advertisements on the web. Having an ad that is....
· Eye catching
· Different from your competition
· Causes buyers to think
....are ways to plough through the millions of ads buyer see while resulting in an increase in leads and sales.
