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Benefits of a Google+ page for Marketers, Small Business, and Start ups. Why It Is So Important?

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Good or Bad, Google is the dominant search engine, and I’m sure it will be for years to come.  Frustration may be brewing with all of the social media platforms availiable, as well as the overwhelming feeling of managing them all. 
However, Google + may be one of the more important social media platforms.  

Why?

Google wants you to be a user, its main competitor is Facebook.  Therefore, its integrating its search results with your Google + account.  If you don’t have Google+ and your competitor does, but you have better content, “Likes” etc, your competitor could potentially rank higher.

There are various views on this topic.  I recommended heading over to:

http://www.copyblogger.com/google-plus-content-marketers/

for further insight.

Nevertheless, build a Google + page.  Increased exposure, reach, and SEO are all positive aspects for your small business/start up.

Starting out:

Head over to Google and sign up.  Like any other social media platform, selected a photo (company or personal) and invite friends to your new Google + account.

Just like Twitter, search related business, industries, or whomever you are trying to reach though the search bar and start following these individuals or businessses.

What are Circles?Google + Circles are designed to categorize your members.  You have the option to rename them or leave them be. 

The benefits of circles are that you can target specified group members.  If the imformation is for a certain promotion, a staff meetings, family members, new product launch etc. only those group members will be notified of these notices, notifications or discussions.

What are Hangouts?  Hangouts are video-conferences conducted for employees, friends/family, associates etc.  On a business stand point; this is an excellent feature for your small business.  You can hold an internal or external business conference via Google + while using screen sharing and Google docs.  (Sharing spreadsheets, presentation etc.) 

You can also use Google Hangout for trade shows, Q&A sessions, Focus groups, Testimonials, customer service.

Refer to this link:  http://www.scgpr.com/41-stories/google-plus-hangouts-for-business-b2b
For the top 10 reasons Google Hangouts can benefits your business. 

Sharing Information.  Just like all the other social media platforms, you’re able to share videos, links, blog posts, text posts and photos.  This is just another great venue for reach and small business exposure. 

What is the Google + button?  This feature, similar to Facebook’s “Like” is a great way for your users to share your information and increase your exposure.  So make sure to include your Google + button on your website and blog posts.  The big feature of this is that if you +1 something; Google will modify the search based on that +1.

How? 


Google +1 is a stamp of approval.  If your friends in your circle +1’d it,  Google will believe this information is more relevant then information provided by strangers. 

However, don’t get too caught up in the +1 as backlink’s, keywords and URL structure have more importance on SEO. 

Start your Google + page today.  It takes seconds.  Play around with it and discover and experiment on your own.  Why not?  It’s free and is another great way to increase your exposure.  


Enjoy.  Good Luck
Discover.Test. Share 


Photo Provided By:  Frederick Md Publicity



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